Let’s be real — having a website is just the first step. If people can’t find it on Google, it’s like opening a shop in a busy market but forgetting to put up a signboard. Customers walk right past you.At Web Era Solutions, we meet so many business owners who feel stuck. They’ve worked hard on their websites, but they’re still hidden from search results. Most of the time, the problem isn’t effort — it’s a few common SEO mistakes that quietly hold them back.
Here’s a friendly guide to the mistakes you might be making and how to fix them.
1. Guessing Keywords Instead of Knowing Them
Think of keywords as the exact questions your customers are asking Google. If you’re guessing, you’re probably missing the mark.
We often see businesses stuff random words into their pages or skip keyword research completely. At Web Era Solutions, we use simple tools to find the words people are actually searching for. That way, your SEO strategy works smarter, not harder.
2. Writing for Google, Not People
Here’s the truth: Google doesn’t buy your product — people do. Many websites still publish keyword-heavy content that feels robotic. The result? Visitors leave in seconds.
Good content marketing is like a conversation. You’re helping, teaching, or entertaining your audience. When your readers find value in your content, they stay longer, and Google notices. At Web Era Solutions, we always say: write for people first, search engines second.
3. Skipping On-Page SEO Basics
You’d be surprised how often little details are ignored. No proper title, no meta description, messy headings, or images without alt text. These may seem small, but they matter a lot for on-page SEO.
Think of it like putting clear labels on everything in a store. At Web Era Solutions, we make sure every page is neat, organized, and easy for Google (and visitors) to understand.
4. Forgetting Mobile Users
When was the last time you searched for something on a laptop instead of your phone? Exactly. Most of your visitors are on mobile.
If your site isn’t mobile-friendly, they’ll leave right away. And since Google uses mobile-first indexing, your website ranking takes a hit too. That’s why every site we design at Web Era Solutions works perfectly on phones and tablets — no pinching, no zooming, just smooth browsing.
5. Ignoring Website Speed
We live in a world of instant results. If your website takes more than a few seconds to load, people will leave before they even see your content. Google doesn’t like that either.
The fix? Compress images, improve hosting, and use caching. We’ve seen clients at Web Era Solutions jump up in rankings just by making their sites faster.
6. Chasing Bad Backlinks
Backlinks are like votes of confidence from other websites. But not all votes are good. Some businesses still buy cheap, spammy backlinks hoping for a quick win. Sadly, it usually backfires.
We help our clients build quality backlinks instead — through guest blogs, collaborations, and creating content people naturally want to share. Real connections always beat fake shortcuts.
7. Ignoring Technical SEO
Even the best-looking website can struggle if it has technical issues. Broken links, duplicate content, missing sitemaps — these confuse search engines.
That’s why we regularly audit sites for our clients. Fixing these technical SEO problems helps Google crawl your site smoothly, which leads to better rankings.
8. Not Checking What’s Working
One of the biggest mistakes? Doing SEO without tracking results. Without data, you’re basically driving blindfolded.
Web Era Solutions installs and sets up tools like Google Analytics and Search Console for its clients so they can clearly identify what is working and what isn’t. A good SEO practice has to be data-driven and not based on assumption.
Avoiding these commonplace SEO mistakes could dramatically change the face of your business. At Web Era Solutions, we have witnessed websites completely turn around with very minor changes and deliver really tangible results.
The crux is simple: good content, solid on-page SEO, quality backlinks, and up-to-date technical SEO. Remember, Search Engine Optimization does not happen overnight—it is a long road, one that, with patience and the right pace, will bring your website out from the shadow of Google's humongous presence into its spotlight!
Contact us today to schedule a free consultation. Let’s work together to unlock the future of your digital brand!
